Local Pack (Google Business Profile)
The map and three-listing block Google shows for local-intent searches, driven primarily by Google Business Profile signals.
The Local Pack is the map-plus-three-listings result Google shows above the organic results for searches like "dentist near me" or "doctor tampa". Ranking in it depends on Google Business Profile completeness and accuracy, review volume and recency, proximity, and category selection, more than traditional on-page SEO factors.
Example
A physician's practice claiming and fully completing its Google Business Profile, including accurate categories, hours, and photos, to compete for Local Pack placement against nearby practices.
Nuance
Local Pack ranking factors are largely separate from organic web ranking factors, so a practice can rank well organically and still be invisible in the Local Pack if its Google Business Profile is thin or unverified.